In the fast-paced world of e-bikes, Preeto stands out by listening closely to its customers. Originally launched for rugged cargobikes, the P110 mid-drive motor evolved into a performance powerhouse. Customers craved more power amid the rising demand for potent engines in sportive e-MTBs and e-SUVs. This article showcases the Chinese brand's commitment to customer-driven innovation under Zhaowei.

PESCANTINA, Italy - Pon.Bike Italia, the Italian subsidiary of the Pon.Bike group, has announced its exclusive distribution of OneUp Components in the Italian market. Under the new agreement, Pon will become the sole authorised distributor of OneUp Components in Italy starting January 2026.

RODGAU, Germany - The new owner of Rocky Mountain Bicycles, Chaos Sports Inc., is pushing forward in the European market. With the takeover of long-standing distributor BikeAction GmbH, which serves Germany, Austria, the Benelux, Slovakia, the Czech Republic, and Slovenia, the Canadians are reaffirming their strong commitment to Europe.

LA MASSANA, Andorra - The mountain bike brand Commencal is celebrating its 25th anniversary this year. Started in 2000, founder Max Commencal focused on designing and producing high-quality bikes, particularly for gravity-focused mountain biking disciplines. How does Max perceive the market today, and what can we expect from this Pyrenean mountain biking pioneer?

NORFOLK, UK - A recent survey by UK bicycle and e-bike dealer Paul's Cycles highlights the growing popularity of mountain bike rentals and bicycle share schemes as an opportunity to turn short-term rental clients into long-term owners.

Well-known bike component manufacturer GW is set to turn heads at Eurobike 2025. The company unveils a completely new wheelset series tailored for the evolving needs of today's gravel, MTB XC, and road cyclists. From long-distance gravel riders to cross-country racers and competitive road athletes, the expanded portfolio demonstrates the brand's dedication to discipline-specific performance, production flexibility, and global accessibility.